Notes on launching AI products

What I learn shipping open-source AI, and the systems and marketing underneath it. Essays take me weeks. Notes are the things I would otherwise say in a DM.

What actually happened during the OpenHuman launch

What actually happened during the OpenHuman launch

Aug 31, 2026

By Ankita Sontakke

It was a Vercel day on Product Hunt. We showed up anyway and finished #1 for the day and the week.

What actually happened during the OpenHuman launch

What actually happened during the OpenHuman launch

Aug 31, 2026

By Ankita Sontakke

It was a Vercel day on Product Hunt. We showed up anyway and finished #1 for the day and the week.

What actually happened during the OpenHuman launch

What actually happened during the OpenHuman launch

Aug 31, 2026

By Ankita Sontakke

It was a Vercel day on Product Hunt. We showed up anyway and finished #1 for the day and the week.

All
Artificial Intelligence
Business
Notion
Product Marketing
All
Artificial Intelligence
Business
Notion
Product Marketing
Marketing as workflows, not campaigns

Marketing as workflows, not campaigns

Aug 29, 2026

By Ankita Sontakke

A campaign ends. A workflow keeps running when you’re asleep. We’re rebuilding OpenHuman’s marketing as the second thing.

The shutdown post is the hardest copy you’ll write

The shutdown post is the hardest copy you’ll write

Aug 28, 2026

By Ankita Sontakke

Nobody rehearses it. Everybody reads it.

Web3: The Next Generation of the Internet and Its Implications

Web3: The Next Generation of the Internet and Its Implications

Dec 22, 2022

By Ankita Sontakke

What it means for individual entrepreneurs, creators, and businesses.

Marketing as workflows, not campaigns

Marketing as workflows, not campaigns

Aug 29, 2026

By Ankita Sontakke

A campaign ends. A workflow keeps running when you’re asleep. We’re rebuilding OpenHuman’s marketing as the second thing.

The shutdown post is the hardest copy you’ll write

The shutdown post is the hardest copy you’ll write

Aug 28, 2026

By Ankita Sontakke

Nobody rehearses it. Everybody reads it.

Web3: The Next Generation of the Internet and Its Implications

Web3: The Next Generation of the Internet and Its Implications

Dec 22, 2022

By Ankita Sontakke

What it means for individual entrepreneurs, creators, and businesses.

Marketing as workflows, not campaigns

Marketing as workflows, not campaigns

Aug 29, 2026

By Ankita Sontakke

A campaign ends. A workflow keeps running when you’re asleep. We’re rebuilding OpenHuman’s marketing as the second thing.

The shutdown post is the hardest copy you’ll write

The shutdown post is the hardest copy you’ll write

Aug 28, 2026

By Ankita Sontakke

Nobody rehearses it. Everybody reads it.

Web3: The Next Generation of the Internet and Its Implications

Web3: The Next Generation of the Internet and Its Implications

Dec 22, 2022

By Ankita Sontakke

What it means for individual entrepreneurs, creators, and businesses.

No newsletter yet.
Leave your email anyway.

If enough people nudge me, I will start one. Essays on launching AI products, the systems underneath them, and what actually happened.