Marketing as workflows, not campaigns

By Ankita Sontakke

A campaign ends. A workflow keeps running when you’re asleep. We’re rebuilding OpenHuman’s marketing as the second thing.

Marketing as workflows, not campaigns

Campaigns are how marketing teams justify quarters. Workflows are how one person runs marketing for a company with 50K signups. I’m designing ours on OpenCompany so each recurring job has an owner, an input and an output, and can run without me. Then switching them on one at a time.

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If enough people nudge me, I will start one. Essays on launching AI products, the systems underneath them, and what actually happened.